Jan 1, 2020
Great printing doesn’t have to cost an arm and a leg. A little pre-planning and smart choices can make your budget stretch further than you might expect. For most marketers, tight budgets are a reality. How do you stretch those dollars to get the most impact? Here are...
Jan 1, 2020
We’ve heard it many times: Direct mail is the foundation of any good marketing program. While digital marketing can be an important component of a multichannel marketing strategy, direct mail is the platform on which most digital campaigns are built. Now the...
Jan 1, 2020
Wide-format printing is on a meteoric growth track among marketers, and the reasons are no secret. Sure, you’ll need to print on something big now and then, but the benefits go beyond the grand format size. Here are five reasons to love wide-format printing… 1....
Jan 1, 2020
1. Hire a proofreader Too many companies have spent hundreds of thousands of dollars on a print job only to discover once it was off the press that there was a typo in a headline or in the body text. It can happen to anyone. Even the Library of Congress had to pull...
Dec 15, 2019
Print offers a dazzling array of options for creating eye-popping marketing pieces. From colors that leap off the page to intricate laser die-cuts and personalized spot varnishes, the possibilities are endless. Print is, after all, the medium for art. At the same...
