Wide-format printing is on a meteoric growth track among marketers, and the reasons are no secret. Sure, you’ll need to print on something big now and then, but the benefits go beyond the grand format size.

Here are five reasons to love wide-format printing…

1. Stunning, high-resolution images

You can produce art-quality images viewable at longer distances. If high-resolution images attract attention on your direct mail and marketing collateral, imagine how much attention they command when they’re 10 feet long!

2. Adhesion to a wide variety of substrates, including plastic & vinyl 

The adhesive qualities of wide-format inks allow you to take your message places you could not take it before—walls, floors, outdoor banners, the sides of vehicles, and more. Why limit yourself to paper-based substrates when you can print on virtually anything?

3. Four + color printing

Most of today’s wide-format printers print up to eight colors, including white. This enables you to create eye-popping graphics and ultra-realistic images that people won’t be able to ignore.

4. Gets your message into new places 

The ability to print on any substrate displayed virtually anywhere gets you in front of customers in places you might not have considered. Whether it’s a high-traffic bus stop, the front wall of your store, or the side of a vehicle, you can take your message on the road… literally.

5. Opens possibilities for new channels

When you can print on anything, imagine how much fun you can have. Experiment with life-size cutouts of your company mascot. Design a fluttering flag with your company logo. Create massive wall murals featuring the latest clothing line.