Apr 13, 2022
Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of your direct mail strategy. It’s called “the rule of reciprocity.” The...
Mar 31, 2022
The best way to create relevance in marketing is to capitalize on the unique characteristics of each channel. Social media can build community, and email is great for frequent updates, but print has the ability to tap into the senses of sight and touch in ways digital...
Mar 24, 2022
As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of personalization, too. It improves sustainability. Is personalized marketing...
Mar 15, 2022
As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain hasn’t recovered as quickly as demand, and shoppers often find...
Mar 3, 2022
Are you measuring the success of your marketing campaigns correctly? It depends on what you are trying to accomplish. Do you want to boost brand awareness? Increase basket sizes? Ensure customer retention? Once you clearly define your goals, you can align those goals...
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