Have you ever noticed that you naturally want to return the favor when someone does something nice for you? As human beings, it’s a reaction that is wired into us, and it can be tapped as part of...

The best way to create relevance in marketing is to capitalize on the unique characteristics of each channel. Social media can build community, and email is great for frequent updates, but print has...

As marketers, we love personalized printing. It offers a lower cost per lead. It also results in higher per order values and increased ROI. But there is another (often overlooked) benefit of...

As we move from the pandemic to the endemic phase of COVID-19, the U.S. economy has been surprisingly resilient. Sales have rebounded, and businesses and consumers are spending. But the supply chain...

Are you measuring the success of your marketing campaigns correctly? It depends on what you are trying to accomplish. Do you want to boost brand awareness? Increase basket sizes? Ensure customer...

Have you ever heard the term “micro-yes”? One small “yes” in a series of yeses moves the prospective new customer or member through the sales funnel one step at a time. The key is that, at each...

Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These...

What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure...

Nonprofit leaders continue to face the ongoing challenges of fundraising in an increasingly competitive market. But the most recent “Nonprofit Leadership Impact Study” from NonProfitPRO shows that...