Want to Improve Results? Look to Readability
Printing is a visual industry, but the copy matters, too. If people can't read your messaging easily or if it's difficult to understand, you won't get the results you want. Here are five tips for...
Study: More Channels = Better Results
Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multichannel Marketing Report,” which...
Study: Personalization Translates into Increased ROI
Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the...
Want 25% Increase in Profit? Here’s How!
Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your existing ones. According to Bain & Company, a 5% increase in customer retention correlates with...
One-Third of Marketers’ Campaigns Are Personalized
Still thinking about personalizing your direct mail campaigns but aren’t sure it’s worth the investment? Wondering whether personalization is really the competitive advantage people say it is? New...
5 Tips for Optimizing Your Print Budget
Great printing doesn’t have to cost an arm and a leg. A little pre-planning and smart choices can make your budget stretch further than you might expect. For most marketers, tight budgets are a...
5 Reasons to Love Wide-Format Printing
Wide-format printing is on a meteoric growth track among marketers, and the reasons are no secret. Sure, you’ll need to print on something big now and then, but the benefits go beyond the grand...
Direct Mail Proves Its Value… Again!
We’ve heard it many times: Direct mail is the foundation of any good marketing program. While digital marketing can be an important component of a multichannel marketing strategy, direct mail is the...
7 Tips for Flawless Jobs
1. Hire a proofreader Too many companies have spent hundreds of thousands of dollars on a print job only to discover once it was off the press that there was a typo in a headline or in the body...