Sep 15, 2020
It’s okay to admit that buyers don’t get as jazzed about cleaning supplies, light bulbs, and toilet plungers as they do video games and stiletto heels. If you have a “boring” product, how do you use your next direct mail, email, or multichannel campaign to get...
Aug 25, 2020
What do all great direct mail pieces have in common? They engage people’s curiosity from the moment the mail piece gets into their hands. Here are five tips for capturing readers’ attention as soon as they open the mailbox. Know your corners. On a mail piece, the...
Aug 13, 2020
Even companies with the strongest customer relationships get complaints once in awhile. Don’t let those complaints erode your customer relationships. Handle them right and you can actually deepen those relationships. Studies have found that helpful responses to...
Jul 27, 2020
How Many Ways Can You Fold a Sheet? When folding a flyer, brochure, or direct mail piece, do you default to the basic half-fold or letter fold? If so, consider that customers see those folds all the time. Why not stand out with unusual folds that really spark...
Jul 7, 2020
As the U.S. economy gradually begins to reopen, you may want your marketing strategy to look different than it has in the past. Why? Because the market is in flux, and consumers are re-evaluating existing brand relationships. A new study from Influence Central...
