Feb 17, 2022
Have you ever heard the term “micro-yes”? One small “yes” in a series of yeses moves the prospective new customer or member through the sales funnel one step at a time. The key is that, at each stage, the prospect agrees to a small request. Will you open this...
Feb 3, 2022
Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the envelope or letter before others. These places are called “hot spots.” Once you know them, you can reap huge...
Jan 25, 2022
What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Lifetime Customer Value (LCV) to answer this question. LCV is an important...
Jan 18, 2022
Nonprofit leaders continue to face the ongoing challenges of fundraising in an increasingly competitive market. But the most recent “Nonprofit Leadership Impact Study” from NonProfitPRO shows that when NPOs have an intelligent strategy, things go much better. While...
Jan 6, 2022
Let’s be honest. Nobody likes spending money on their mailing database. But these days, it’s essential to improve profitability any way you can. One of these ways is by eliminating any duplicates your mailing list may contain, especially since these duplicates may be...
