Dec 1, 2019
Touch is a powerful concept in marketing. It helps sell clothing and sports equipment. It helps sell puppies in pet stores. It helps sell products in print marketing, too. The groundbreaking book, A Communicator’s Guide to the Neuroscience of Touch, written in...
Dec 1, 2019
The importance of well-designed, high-quality trade show graphics cannot be overstated. Trade show graphics can be as important to your business as exterior product packaging is to a retail sale. Take advantage of every opportunity. Grab attention, tell your story,...
Dec 1, 2019
What happens when you optimize and test your print and mail marketing? You watch your results soar. Just ask Willow Creek, a nonprofit organization that went from a 68% drop in year-over-year registrations for its annual conference to a 933% increase in registrations....
Dec 1, 2019
Postcards pack a powerful punch. With no envelope to open, even if the postcard is thrown away, there is no way for recipients to avoid being exposed to your message. That why it’s critical to maximize the use of space. You have very limited time and room to get your...
Dec 1, 2019
Did you know that a start-up business gets half of its new customers thanks to great signage? Or that 35% of passersby would not know that a business was there if it weren’t for the sign? These are some of the data that show why you should be investing in great...
