Feb 21, 2020
Printing is a visual industry, but the copy matters, too. If people can’t read your messaging easily or if it’s difficult to understand, you won’t get the results you want. Here are five tips for improving readability and thereby improving your...
Feb 13, 2020
Have you ever wondered how using multiple channels impacts your results? A recent study from Demand Metric / PFL gives some insights. In this study, “2019 Multichannel Marketing Report,” which surveyed 579 marketers, researchers asked how many channels respondents...
Jan 28, 2020
Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become...
Jan 28, 2020
Want to make more money and improve your bottom line? Don’t just acquire more customers. Woo your existing ones. According to Bain & Company, a 5% increase in customer retention correlates with a 25% increase in profit or more. How does this work? Just look...
Jan 1, 2020
Still thinking about personalizing your direct mail campaigns but aren’t sure it’s worth the investment? Wondering whether personalization is really the competitive advantage people say it is? New research tells us that the answer to both questions is YES. Forty-four...
