5 Tips for Staying Creative and Sticking to your Budget
Print offers a dazzling array of options for creating eye-popping marketing pieces. From colors that leap off the page to intricate laser die-cuts and personalized spot varnishes, the possibilities...
Print and the Power of Touch
Touch is a powerful concept in marketing. It helps sell clothing and sports equipment. It helps sell puppies in pet stores. It helps sell products in print marketing, too. The groundbreaking book, A...
Designing Great Trade Show Graphics
The importance of well-designed, high-quality trade show graphics cannot be overstated. Trade show graphics can be as important to your business as exterior product packaging is to a retail sale....
Optimize + Test = Profit
What happens when you optimize and test your print and mail marketing? You watch your results soar. Just ask Willow Creek, a nonprofit organization that went from a 68% drop in year-over-year...
5 Tips for Perfecting Postcard Prose
Postcards pack a powerful punch. With no envelope to open, even if the postcard is thrown away, there is no way for recipients to avoid being exposed to your message. That why it’s critical to...
Mind-Blowing Stats for Why You Need a Wide-Format Sign
Did you know that a start-up business gets half of its new customers thanks to great signage? Or that 35% of passersby would not know that a business was there if it weren’t for the sign? These...
Does Top of Mind Really Matter?
Whether you are doing print or digital marketing, you may hear experts telling you to stay “top of mind.” What is top of mind and why does it matter so much? “Top of mind” is defined as the first...
10 Things You Need to Know About Labels
At first, you might see labels as a simple product. They need to stick to your envelopes and mailing boxes, your bottled products, or your folding carton packaging. They need to look nice, give the...