{"id":5221,"date":"2021-09-14T17:21:45","date_gmt":"2021-09-14T17:21:45","guid":{"rendered":"https:\/\/hbp.com\/?p=5221"},"modified":"2021-09-14T17:21:45","modified_gmt":"2021-09-14T17:21:45","slug":"why-qr-codes-matter-now-more-than-ever","status":"publish","type":"post","link":"http:\/\/34.94.80.94\/?p=5221","title":{"rendered":"Why QR Codes Matter Now More Than Ever"},"content":{"rendered":"

From contactless payments to logins at the doctor\u2019s office, pandemic-related precautions are fueling a surge in QR Codes. This is great news for businesses. As your customers and prospects become more accustomed to using QR Codes during the pandemic, this opens the door to greater use for customer engagement and marketing activities, as well.<\/p>\n

Before the pandemic, for example, Payments Journal<\/em> found that 13% of Americans had scanned a QR Code. During the pandemic, this jumped to 24%\u2014an 85% increase.[1]<\/a> Blue Bite, a QR Code platform, found that QR Code usage has doubled in the categories of reach, scans, and repeat scans of the same product or marketing piece.[2]<\/a> If you\u2019ve been sitting on the sidelines, it\u2019s time to get in the QR Code game. Here are three easy ways to get started:<\/p>\n

    \n
  1. Free Wi-Fi.<\/strong> For many customers, nothing says \u201cwe care about you\u201d like free Wi-Fi access. Make it easy to connect to your Wi-Fi in your store, venue, or restaurant. Scan the code\u2014connect. It\u2019s that easy. When you go out of your way to make your customers\u2019 lives easier, they notice. They also feel valued.<\/li>\n
  2. Coupons.<\/strong> Use a QR Code to let customers access discounts and promotions right in your store. Use direct mail, signage, and point-of-sale materials to promote your offers. Consider creating an element of fun by making the discount secret. \u201cScan to see your discount! (Shhh! It\u2019s a surprise.)\u201d Change the discount at any time simply by changing it on the back end.<\/li>\n
  3. Social media followers.<\/strong> Just like Wi-Fi, you can take people directly to your social media accounts where they can follow you. The easier you make it to become a follower, the more likely they are to do it. Provide an incentive. If you are a coffee shop, for example, you might say: \u201cUse this code to follow us on Facebook, and your next cup of coffee is on us!\u201d<\/li>\n<\/ol>\n

    Use of QR Codes is growing at a rapid pace, so don\u2019t let the opportunities pass you by. Talk to us about the wide variety of ways to use these codes to engage, delight, and deepen loyalty with your <\/em>customers.<\/p>\n

    [1]<\/a> https:\/\/www.paymentsjournal.com\/qr-codes-could-be-the-future-of-payments-in-the-u-s\/<\/p>\n

    [2]<\/a> https:\/\/www.bluebite.com\/nfc\/qr-code-usage-statistics<\/p>\n","protected":false},"excerpt":{"rendered":"

    From contactless payments to logins at the doctor\u2019s office, pandemic-related precautions are fueling a surge in QR Codes. This is great news for businesses. As your customers and prospects become more accustomed to using QR Codes during the pandemic, this opens the door to greater use for customer engagement and marketing activities, as well. Before […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-5221","post","type-post","status-publish","format-standard","hentry","category-blog"],"_links":{"self":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/posts\/5221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5221"}],"version-history":[{"count":0,"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/posts\/5221\/revisions"}],"wp:attachment":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5221"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}