{"id":3948,"date":"2020-01-28T16:16:52","date_gmt":"2020-01-28T16:16:52","guid":{"rendered":"https:\/\/hbp.com\/?p=3948"},"modified":"2020-01-28T16:16:52","modified_gmt":"2020-01-28T16:16:52","slug":"study-personalization-translates-into-increased-roi","status":"publish","type":"post","link":"http:\/\/34.94.80.94\/?p=3948","title":{"rendered":"Study: Personalization Translates into Increased ROI"},"content":{"rendered":"<p>Data-driven, personalized marketing has become nearly ubiquitous in today\u2019s hyper-competitive economy. But is it really necessary? Can\u2019t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly correlated with customer engagement and loyalty, and personalization is key to driving both.<\/p>\n<p>In a recent study, \u201c2019 Trends in Personalization Report\u201d (Evergage\/Researchscape), 98% of respondents indicated that they felt personalization helps advance customer relationships, with 70% saying it has a \u201cstrong\u201d or \u201cextremely strong\u201d impact. In addition, 59% cite increasing customer loyalty as a top benefit of personalizing their communications and 85% indicate that their customers now expect personalized experiences.<\/p>\n<p>It\u2019s no wonder that brands are increasingly focusing on personalization, whether in print or digital communications. In fact, \u201c2019 Trends in Personalization\u201d found that when it comes to email, digital, and online personalization:<\/p>\n<ul>\n<li>90% of respondents report a measurable lift from their efforts.<\/li>\n<li>More than half (58%) see lifts of more than 10%.<\/li>\n<li>Fifteen percent report lifts of more than 30%.<\/li>\n<\/ul>\n<p>While print was not included in the survey, it\u2019s hard to imagine that if marketers are getting these results in other channels, they would not see similar results in print.<\/p>\n<p>Personalization is not just a worthy goal. It has become a critical strategy for engaging and retaining customers and motivating customers and prospects.<\/p>\n<p>Is increasing your investment in personalized communications on your \u201cto do\u201d list for 2020?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data-driven, personalized marketing has become nearly ubiquitous in today\u2019s hyper-competitive economy. But is it really necessary? Can\u2019t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly correlated with customer engagement and loyalty, and personalization is key to driving both. In [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[20],"class_list":["post-3948","post","type-post","status-publish","format-standard","hentry","category-blog","tag-marketing"],"_links":{"self":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/posts\/3948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3948"}],"version-history":[{"count":0,"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/posts\/3948\/revisions"}],"wp:attachment":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3948"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}