{"id":2411,"date":"2019-12-01T13:44:05","date_gmt":"2019-12-01T13:44:05","guid":{"rendered":"https:\/\/hbp.com\/?p=2411"},"modified":"2019-12-01T13:44:05","modified_gmt":"2019-12-01T13:44:05","slug":"does-top-of-mind-really-matter","status":"publish","type":"post","link":"http:\/\/34.94.80.94\/?p=2411","title":{"rendered":"Does Top of Mind Really Matter?"},"content":{"rendered":"<div><\/div>\n<div>\n<p>Whether you are doing print or digital marketing, you may hear experts telling you to stay \u201ctop of mind.\u201d<\/p>\n<p>What is top of mind and why does it matter so much? \u201cTop of mind\u201d is defined as the first brand a consumer thinks about when a product category is mentioned. When someone says \u201ccars,\u201d for example, which brand do you think about first? How about potato chips? Or mobile phones?<\/p>\n<p>Whatever your product category, you want to be the first brand name that consumers think about. While being top of mind doesn\u2019t guarantee higher sales, it certainly helps. Experts say that it positively correlates with customer loyalty, increased word of mouth, and higher brand equity.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Whether you are doing print or digital marketing, you may hear experts telling you to stay \u201ctop of mind.\u201d What is top of mind and why does it matter so much? \u201cTop of mind\u201d is defined as the first brand a consumer thinks about when a product category is mentioned. When someone says \u201ccars,\u201d for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[20,21],"class_list":["post-2411","post","type-post","status-publish","format-standard","hentry","category-blog","tag-marketing","tag-print-production"],"_links":{"self":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/posts\/2411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2411"}],"version-history":[{"count":0,"href":"http:\/\/34.94.80.94\/index.php?rest_route=\/wp\/v2\/posts\/2411\/revisions"}],"wp:attachment":[{"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2411"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/34.94.80.94\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}